04-611   Strategic Use of Digital Information in Enterprises

Location: Africa

Units: 12

Semester Offered: Fall

Course description

An unprecedented access to real-time and unfiltered world information is providing enterprise with new strategic information assets. This information is characterized by:

  1. large volume of the data,
  2. the diversity of the data, not only structured data typically created by enterprises’ transaction systems, but mostly unstructured data found in enterprises (business documents, emails, reports, customers communication documents, etc) but also from outside the enterprise (social media, multimedia (video, audio), Internet, sensors, mobile devices, non-conventional IT devices (GPS, RFID readers,…),
  3. the geographical distribution of the sources of information and
  4. the timeliness value of that information when captured in real time.

This is sometime called BIG DATA. The ability to pull value from this data is a crucial competitive differentiator. The challenge is to turn this massive amount and continuous stream of data and information into knowledge and insights in real-time to provide actionable information to assist decision makers in enterprises in support of the execution of their strategic plan. This requires the use of new technical architectures and analytics to enable insights that unlock new sources of business value.

The data-driven enterprise of tomorrow is one that makes business decisions based on amassing and analyzing that data in real time. It leverages the enormous computational power that can now be delivered by small, abundant and inexpensive devices. All of these digital devices—soon to number in the trillions—are being connected through the Internet, turning data into intelligence, using their processing power and advanced analytics to make sense of it all. They deliver a new generation of applications that have a material impact on the top line. With this knowledge enterprises can reduce cost and waste, improve efficiency and productivity, and raise the quality of their products.

This course will cover the new emerging generation of information systems used to manage the explosion of this new real-world real-time information and deliver business analytics.

Guest executive speakers from local and global businesses will provide direct insight into the corporate world and real business application of technologies and concepts reviewed in the course.

Learning objectives

The primary goal of this course is provide students with an introduction to new generation of technologies providing enterprises with strategic information assets.

In this course, students will learn about:

  • the process leading from data to information (for both structured and unstructured data), from information to knowledge, from knowledge to insight and finally from insight to decision
  • the new information and communication technologies available at each step of this process
  • how businesses are using these technologies to become more competitive
  • the evolution of enterprises from transaction centric to information centric organizations


Click here to view the syllabus




Michel Bezy