The first three years of a technology start-up are the most critical; when the company's DNA or trajectory is set. Too few entrepreneurs appreciate this fact and, as a result, many start without the essential skills talents and capabilities needed to set the company on a successful path. Some of these entrepreneurial skills can only be learned through starting and growing a business while others can be learned. This course attempts to bridge the challenging gap between learning and doing entrepreneurship.
We introduce you to an essential skill of market discovery or learning to create, develop and evaluate your concept of your business. Is my idea a real innovation? Is it also a business or a product or neither? How do I know how big the market is for my product? What are the technology market and competitive risks in my idea and how do I assess them? Can I compete? Can I sell it? How? When? Where? Students will have the opportunity to apply their newfound practical skills gathered in part from lectures from experienced entrepreneurs and investors to case studies role-playing and solving actual problems of local tech businesses.
Each student will be better able to do the following by the end of the course:
• Understand how new information and data about the concept of the business, financing and the team can be quickly integrated into the company’s ongoing strategy and tactics.
• Think of tech startup planning, not as an occasional activity, but as a continuous, daily process.
• Fuller understanding creating and evaluating the concept of your business, financing that business and building a team to support it.
Faculty: Mark F. DeSantis
Course format: Online
Check the original course description for the most updated information.